Large orgs
have a brand
workflow problem
Digging through email for PDF attachments
Figma files nobody can find.
Rules that were current eighteen months ago.
This is how most organizations manage their brand, and it's slowing them down.
Token Chef stops the chaos.
Your brand becomes a single source of truth — a versioned system of design tokens, presets, and machine-readable outputs that plug directly into Figma, codebases, and AI workflows.
Change it once. Everything updates everywhere.
No more guessing which file is current. No more manual handoffs or broken consistency.
Your brand shouldn't live in a document. It should work like software.
How it works
We start with organizing your core brand elements
(aka design tokens)
Which are stored in Token Chef
publishes and versions your tokens into
machine-readable assets
which are then made available
across your organization
Dev Teams
- Receive updates without breaking builds
- SemVer releases, changelogs, and migration maps
- Wide support for all major front-end stacks
- Self-serve portal for developers
Works With
- GitLab
- Terraform
- Android
- iOS
- Storybook
- Tailwind
Marketing Teams
- Own your brand’s source code
- Provide designers, developers and agencies assets in the format they need.
- Keep your brand synced across dozens of platforms
Works With
- Adobe
- Salesforce
- Figma
- Mailchimp
- Canva
- Webflow
AI Workflows
- Single source of truth
- Works with the major gen AI platforms
- Limit hallucination and brand drift
Works With
- Claude
- OpenAI
- Perplexity
- Lovable